Hi my name is Nicole snow and I'm the founder and CEO of Darn Good Yarn, welcome. You might not know this but Darn Good Yarn is more than a yarn company. We are a small business that believes that a world of good can come from doing business the right way. If you hang out with us you'll hear us talk about starting at love a lot. Starting at love is what we're all about here but what does it really mean? Well for us starting at love means being compassionate with the intent to make a positive change in the universe. We believe the application of starting at love with everything we do leads to a happier world. Although Darn Good Yarn started out with the hopes to provide cool yarn to cool people we quickly realized that we have an obligation to do more and serve the world with a more robust framework. So Darn Good Yarn starts at love by ensuring that our actions match up with our words.
To do this we've created six core values that we live by. They are integrity first. This is a nod to my background in the Air Force. There I learned that it's vitally important to do the right thing when no one is looking and that's staying strong to your morals no matter what is paramount. Second is teamwork always. This value has been my favorite to see blossom. While we are a small team we are driven to great things and we love making you happy. We listen and are always working to provide you with the best experience. The third core value that defines Darn Good Yarn is our creative innovation. I realized that I could take my crafty side and integrate that with technology to allow us to flourish over the years. What this does is exciting, it provides the pathway for us to do even more in the world. It's through innovating creatively that we are able to do more and be more than a yarn company to you. We can be part of your lifestyle and you can feel great about your purchase. The fourth value is attracting positivity. I know it's a weird one but we're kind of a weird and proud of it. We believe that when you put positivity into the universe you will attract it. So in the world is chaotic we combat it with digging down, doing a great job and yes we light incense, Feng Shui our work areas, and have more crystals than we like to say. The fifth and sixth core values tied together. They are thoughtful sourcing and be human and kind. We put a ton of work into curating a beautiful collection of items that fill your world with creative and artistic sparks while doing this we remember that we are all humans living on earth together, so infusing human respect into our sourcing is vital and at the core Darn Good Yarns origins being human and kind is just that. Being human is great when you feed on positivity to push negativity aside. Starting at love is a lot easier when you do this.
Thanks for learning more about this little company that we pour so much love into we can't wait for you to continue your journey and grow with us start at love and join us. See you soon.
When I was a little girl, my mom set up a crafting space in my basement. Equipped with a desk, art supplies and my imagination, this was where I went to escape. As I grew and life went up and down like it always does, crafting was my retreat from the everyday. It was the place where I really felt like I was home. I was with myself. I was with my thoughts. Things felt unified.
When I started Darn Good Yarn, I didn’t have a grand plan. I was interested in fueling that spark from my childhood. I had no idea what it was to become. I really didn’t think it would be much of anything. “Darn Good Yarn” was actually a joke between my friend Beth and me. Darn Good Yarn started from two boxes of recycled silk yarn that I stored in a corner of our spare bedroom. I soon learned that the people who make this yarn needed a better way to make a better living. They needed sustainability and safety in their day-to-day jobs. Falling back on my college education and experience in the Air Force, I realized that I could potentially bridge that gap and provide them with opportunity for a better life.
I made it my mission to show the world just how important these fun and quirky yarns are. It takes a special person to love their unique qualities. Darn Good Yarn isn’t your run-of-the-mill yarn. There are special stories of hard work, love and creativity wrapped into everything you find at Darn Good Yarn. From the artisan to the person who packs our orders, Darn Good Yarn is fueled by infusing Good into all parts of our business. From our warehouse and order fulfillment partnership with Schenectady ARC (a non-profit dedicated to providing employment for adults with developmental disabilities) to our employee benefit programs, our goal is to create a better world by caring and doing things the slightly harder way. In a world of short-cuts and cookie cutter experiences, we believe that when you slow down in order to build that this creates more sustainability and stronger communities.
I’m excited. Darn Good Yarn is celebrating ten years of business this year. While we’re very much a small business our “can do, make it happen” attitude has helped us save over a million pounds of material waste and help create hundreds of sustainable jobs.
During our 10 years, I found myself thinking back to the love of the “escape” and that feeling I get when I get my creative juices flowing. Now as a mom of an active and wonderful little girl, my traditional craft time has been cut down. So, now I’m on a quest to have that creative escape spill over and paint my everyday life. And I’m going to bring that you! We are working to bring you products that inspire, are fun and have a great story to tell too.
Thank you for joining me on this crazy and fun adventure into my secret world that is Darn Good Yarn.
Starting at love,
Start at love means being compassionate with the intent to make a positive change in the universe. We believe the application of starting at love with everything you do leads to a happier world. We run our company based on 6 core values which are:
- Integrity First
- Teamwork Always
- Attract Positivity
- Implement Creative Innovation
- Thoughtful Sourcing
- Be Human & Kind
Darn Good Yarn and its subsidiaries, commit to doing good in the world by operating a business with a foundation in the tenants of the triple bottom line framework.
Our goals are to:
- Support sustainable and fair jobs around the globe through ethical sourcing, and working with producers and organizations that have similar goals.
- Source products that promote job creation for individuals who are marginalized and under-served so that they can provide food, education and healthcare for their families. We also comply with warehousing and distribution models that provide safe employment to disadvantaged populations, including adults with developmental disabilities.
- Work with our suppliers, producers, and organizations to find all opportunities to serve the workers and artisans involved in our company, and to continually improve their safe and humane working environments.
- Focus on sourcing products and developing supply chains that benefit disadvantaged populations, including people groups that face issues of gender, caste, racial discrimination. We also seek to employ disabled individuals and veterans.
- Focus on sourcing products that have a reclaimed or recycled element integrated into their regular production process, whenever this is commercially feasible.