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Our Story

The "Start At Love" Promise

At Darn Good Yarn we believe that good things come from good intention. That's why we believe in the concept of "Start at Love". It's a value that is the foundation of everything we do and that's our promise to you. From our ethical and environmentally targeted sourcing to wrapping your order up like a present. We think that when you Start at Love amazing things can happen and your authenticity shines through. So, the next time you want to embark on a crafting adventure or get dressed in the morning, Start at Love too. Start at Love and see where the beautiful journey can take you.

What is Yarn?

What is yarn? By definition, yarn is a thread made of natural or synthetic fibers and is used for knitting or weaving. But yarn is more than just thread or fibers, yarn is a story. From the beginning of its story while it is still being woven by the delicate hands of our workers, to the middle as it passes from our hands to yours. The end of the story is what you decide you want it to be. Whether you decide to buy yarn and turn it into your own creation, or if you decide to buy a ready-to-wear item. Darn Good Yarn sells more than just yarn because we believe in products with a story.

Our Mission

Darn Good Yarn, founded in 2008 by Nicole Snow, is a wholesaler and retailer of original recycled yarns, clothing and home goods. Nicole, a US Air Force Veteran, decided she wanted to “unwind” with yarn and to take two of her passions in life – art and helping others – and combine them. The result was Darn Good Yarn. The mission is simple: provide phenomenal quality fibers to enthusiasts, meanwhile helping the women of India and Nepal become autonomous and self-reliant. Darn Good Yarn takes manufactured waste, which would normally be sent to landfills, and repurposes it to create spectacular pieces of art. All of the yarns are handmade in small batches and undergo extensive quality control. More importantly, however, Darn Good Yarn hand-selects 300 women in Nepal and India for their skill and offers them appropriate means to support their families that not only allows them to survive, but to thrive. By allowing these women to work from home, Darn Good Yarn has the ability to spread employment opportunities to people who might not otherwise have the chance. Yarn can be a story and all of our yarns are, essentially, mirrors of the amazing women who create them. When you invest in Darn Good Yarn for your projects, you are not only using yarn that is helping a family eat, have proper medical care, and send their children to school…but you are making a final piece that carries a history within each stitch that in turn enhances the beauty of the overall story. We invite you to join the change, spread the joy, and discover the story inside of you.


Nicole Snow - Founder and CEO

As she tells it:"After leaving the Air Force. I decided that I wanted to 'unwind' with yarn. In early 2008, I decided to take two of my passions in life - art and helping others - and combine them. The result was Darn Good Yarn, a yarn and fiber importer, wholesaler, and retailer."

"The mission is simple: provide phenomenal quality fibers to enthusiasts while helping the women of Nepal and India become autonomous and self-reliant."

Amanda Schermerhorn - Operations Manager

A recent Public Relations graduate of SUNY Plattsburgh. Amanda is excited to join the Darn Good Yarn team. Small business is the perfect fit for her since she wanted a job that offered her diverse responsibilities and something new everyday!

Amanda ran cross country and track all throughout college and loves to compete almost as much as she loves food! Mexican and Chinese are her favorites. Her idea of a perfect day off is to take a hike in the woods and soak in nature.

She wants to explore and see the world. She has a goal to travel to at least one new place every year. She has made it to every Eastern US state, Hawaii, and Cancun so far! If you can't find her, she's probably layout out on the beach of a tropical island.

Mike Snow - Super Supporter

Without Mike, Darn Good Yarn wouldn't be here and Nicole wouldn't enjoy her life nearly as much.

Squeakers Snow - Official Mini Schnauzer!

Squeakers is the bomb and he lets us know when yarn deliveries are here. Squeakers is horrible about answering emails. He has been denied his own @darngoodyarn.com email address as punishment :) But he loves treats and walks in Schenectady, NY.

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