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Name: Nicole Snow
Title: Founder, CEO
Pronouns: She/Her
I earned my Bachelor of Science Degree with Honors in Business and Technology Management from Clarkson University (where I met Mike!) Not only was I in Air Force ROTC, but I was also a Resident Advisor, and played Varsity Tennis.
I love Darn Good Yarn because it's where I get to use my everyday grit and determination to make some big ideas happen. There are days where I'm totally pooped and I just want to sit under my desk and knit, but that comes with being the owner. I love watching my team grow and expand their skills. I love watching our artisans' lives get better. And what I super duper love is watching our Darn Good™ Community grow. It's humbling to see, and I'm very grateful that this is my job (even if it has given me a few wrinkles and gray hairs).
I feel very deeply that we are all connected. I actually feel like a loser most days because I see "regular" businesses grow at incredible rates and we're grinding along. But it's in this hard grind that the real and lasting work is being done. The mission we have at Darn Good Yarn® is important to me because I believe you can make a living and focus on not causing harm to others. I also believe that there is a lot of healing that can happen where creativity and community collide.
I'm into all of the crafts... all of them... I have more boxes of craft supplies than I do clothes, and I'm damn proud of it. Recently I’ve been enamored with weaving. One day when I get a hot second, I want to use more of those supplies :)
