Meet the Team



Nicole: Founder, president and wine lover. Darn Good Yarn was started by Nicole Snow, a US Air Force Veteran.  As she tells it: "After leaving the Air Force, I decided that I wanted to “unwind” with yarn. In early 2008, I decided to take two of my passions in life—art and helping others—and combine them. The result was “Darn Good Yarn” a yarn and fiber importer, wholesaler, and retailer. The mission was simple: provide phenomenal quality fibers to enthusiasts, while helping the women of Nepal and India become autonomous and self-reliant."  Contact Nicole  

Mike Snow of Darn Good Yarn

Mike: Super-supporter and official husband. Without Mike, Darn Good Yarn wouldn't be here and Nicole wouldn't enjoy life nearly as much  


Squeakers: Official Mini Schnauzer! Squeakers is the bomb and he lets the house know when FedEx is here.  Squeakers is horrible about answering emails.  He has been denied his own Darn Good Yarn email address as punishment. :)  

Maggie Team Page

Maggie: Vice President.  Maggie lives in Charlotte, NC and came to Darn Good Yarn with 10 years of fiber arts experience.  She had done everything from working in a yarn store to designing, making, and selling her own creations.  The bulk of her day now is spent managing our international supply chain...from working with co-ops and artists in India and Nepal to design new yarns and products, to managing our wholesale program, to providing customer service and social media on the retail side of Darn Good Yarn.  As a designer, she creates and then translates her ideas to the co-ops that make our products, working with them to perfect a new yarn or ready-made item until it is ready for production.  As a wholesale expert, she works to meet the needs of our varying customers, from the artist, to the local yarn shop, to the large retailer - she can find the right fit for you in our wholesale program!  Maggie draws inspiration from her life experience, the most notable of these being the time she spent in Ecuador with the Secoya tribe and her work as a mother to a dynamic little girl. Contact Maggie:



Jessica Team Page

Jessica:  Community Manager.  A recent transplant to Alexandria, VA, Jessica previously lived in North Carolina, Idaho, California, and Utah.  She grew up surrounded by fabric, yarn, and thread in her Grandma’s sewing room. She is a maker at heart and creating is in her DNA.  In 2007, she used that creative spirit and opened an Etsy store that featured products made almost exclusively from upcycled vintage linens.  Playing with the patterns and colors of these amazing textiles was a daily delight.  In 2011, she read Half the Sky by Nicholas D. Kristof and Sheryl WuDunn, a book that highlights the challenges that women in Africa and Asia face and promotes the idea that women are one of the most underutilized economic resources in the world.  It changed her worldview and made her want to do something more.  She loves to read, run, do yoga, and take her two boys on outings.  She is excited to be part of the Darn Good Yarn Team!  Feel free to contact her at

Amanda:  Operations Manager. A recent Public Relations graduate of SUNY Plattsburgh, Amanda is excited to join the Darn Good Yarn team.  Small business is the perfect fit for her since she wanted a job that offered her diverse responsibilities and something new everyday!  She ran cross country and track all throughout college and loves to compete almost as much as she loves food!  Mexican and Chinese are her favorites.  Her idea of a perfect day off is to take in a hike in the woods and soak in nature.  She wants explore and see the world and she has a goal to travel to at least one new place every year.  She has made it to every eastern US state, Hawaii, and Cancun so far!  If you can't find her, she's probably laying out on the beach on a tropical island, so make sure to send her an e-mail at  

Tia Team Page

Tia: Online Customer Assistant.  Tia was originally Nicole's assistant when she still lived in Dover-Foxcroft, Maine.  Now she answers many of your important online queries whenever she has time away from studying healthcare administration at Salve Regina University.  She has been riding horses for an impressive 72% of her life, and she loves making bracelets and decorating her dorm room with Darn Good Yarn.


And we wouldn't be here without.....

Tim Team Page

Tim Pritchard: Tim is the bomb with one of the best beards around. He's been with Darn Good Yarn the longest (after Nicole, Mike and Squeakers!) He made the original site design and all of the awesomeness and customization DGY was for years! Tim's company also hosts Without Tim, Darn Good Yarn wouldn't be here! He runs and Aarcade which is the easiest way to set up and maintain your own web shop. Aarcade provides and supports awesome Big Cartel themes and services. Plus Tim is Australian + Ex Engineer & Project Manager + Living in Portland + Biking, Red Wine, Cooking & Weekend Bread Baking Contact Tim:  


Anthony Keogh: The bookkeeping brains of Darn Good Yarn. A must have for all you small biz owners out there! Anthony makes sure I stay on the straight and narrow when it comes to keeping my books in tip top shape! Need a small business bookkeeper to help your biz? Shoot him over an email! Contact Anthony: