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Darn Good Yarn Business Growth Secrets on Shopify Masters Podcast!

January 13, 2015

Nicole recently shared her business growth secrets of Darn Good Yarn during her interview with Felix Thea of Shopify Masters.  In the podcast, you’ll find out Nicole’s tips for anyone wanting to turn their hobby into a business and way of life on a bootstrap budget.  Find out about how Nicole started Darn Good Yarn, a triple bottom line business, the tips and tricks she uses to attracted and retain customers, grow her social media audiences, and increase conversion rates!    Enjoy!

Listen on the Shopify Masters site HERE.

Listen on iTunes HERE.

Darn Good Yarn featured in Artists & Makers Magazine!

January 12, 2015

Darn Good Yarn is honored to be featured in the premier issue of Artists & Makers Magazine! You can find Nicole’s thoughts and the Darn Good Yarn story in the “Giving Back” section, along with other features on artists who are giving back to the people and communities around them. Artists and Makers is a new magazine focused on sharing essential information for any artist looking to turn their hobby into a way of life. It’s full of tips on how artists can navigate the business world, advice on how hone their craft, and profiles that highlight of the successes and struggles of living a creative life. You can order a copy here. Thank you Artists & Makers for featuring Darn Good Yarn and Nicole Snow!

Nicole & Mike’s Top 5 Favorites in Schenectady

August 29, 2014

Nicole and Mike have had a great time exploring the new official Darn Good Yarn city of Schenectady, New York and have found lots of things to love about it….restaurants with scrumptious food, service businesses that are top notch, and areas of the city that a just beautiful to be in and walk around.  If you’re in the area or can come for a visit, here they are in no particular order.

5) Persian Bite

Delicious Iranian Food at great prices!  Everything here is amazing, from the sizzling kebobs to the flavorful wraps to the chewy and warm Persian flatbread.  You can get a wrap that comes with salad and bread for under $5!  Love it!  When Nicole needs a break from sourcing your favorite yarns and great place for some lunch with Mike, she heads over to the Persian Bite.

4) Paul Mitchell School

A girl’s got to look good, but a girl’s also got to stay on a budget.  How does Nicole do both at the same time?  The Paul Mitchell School in Schenectady!  Great prices on all the services you need to keep up your look…haircuts and great styling to go with it, color and highlights, manis and pedis, waxing…you name it, they do it and they do it well.  Even with Nicole’s hard to cut curly hair, she doesn’t come out looking like Rachel from Friends (Remember that hair cut?  It was a good one, but not anymore!), she comes out looking fresh and fabulous!

3) Home Depot

Moving into a new place always comes with a few unexpected home repairs.  So, then move into two places (the store too) and add a few more repairs.  And add onto that a store opening (still working on it…slow, but steady) and you’re going to need the best hardware and home repair store around with a top of the line staff that knows the store in and out and can help you find what you need so you don’t waste your time walking down every aisle.  Enter Home Depot of Schenectady, NY!!!  They are the best with the friendliest and most helpful staff around!   No matter how obscure the item, they can find it for you and they do it with a smile!

2) Mike’s Hot Dogs

Mike’s Hot Dogs takes you back to the good old days with its counter seating where you can enjoy your hot dog while you watch the grill sizzle with more.  It’s been around for over 50 years and these are definitely the best dogs in Schenectady and possibly the best hot dogs in New York!  And Mike’s Hot Dogs doesn’t just do dogs.  They are up at 5 am ready to serve you a breakfast of french toast, omelets, and bacon.  And for lunch can have that delicious dog, a juicy hamburger, or a cup of the soup of the day.  And it’s all melt in your mouth, mmmm, mmmm, good!

1) Darn Good Yarn

Of course it was going to make the list!  How could we not mention it?  Full of the best yarn around and good vibes to go along with it.  Our warehouse is stocked up with all of our goodies…Silk Sari Ribbon Yarn, Nicole is loving the new space in the Stockade Historic District, is proud to be a member of the Schenectady Chamber of Commerce, and can’t wait to connect with more of you!

Artist Profile: Jeanie Mossa of Planet Calamari

August 27, 2014

Jeanie Mossa of Planet Calamari remembers drawing on the wall with jumbo Crayola crayons when she was about 4 years old.  The vision in her head was clear, but the result turned out to be just a jumble of crayon marks…definitely not a happy moment for her parents.  She says, “I guess that’s the difference between being an artist and doing art: one you are, one you have to learn.”  She credits her Italian grandmother with teaching her to  sew, crochet, embroider, and create and give her skills that blessed her as a future artist.

In addition to her art and creations, Jeanie publishes an e-zine, Bohemian Soul, a fusion of art and healing for people and their pets.  You can sign up to receive it right in your own inbox on the Planet Calamari site.  Darn Good Yarn’s own Nicole Snow was the featured interview in the last issue!  Jeanie is also working on a book that started as a children’s book and has transformed into a book of illustrations and affirmations to heal the child with in all of us.

Jeanie’s inspiration comes from a myriad of places.  It comes in happy moments when she is dancing in the kitchen, playing the banjo, or watching a fun movie.  It can come in the shower or while eating Mexican food. She lives close to Washington, D.C. and it comes through her visits to the Smithsonian Art Museum, the United States Botanical Gardens, and the National Museum of the American Indian.  It also comes through the nature preserve that is close to her home where she takes a walk with her husband every Sunday.  She loves strolling among the trees and flowers, seeing stunning blue heron, hawks, geese, dragonflies, and an occasional deer.

On those walks, when she sees a stick or branch, Jeanie’s mind races trying to think of what it could be. If her brain comes up with an image, she picks it up and takes it home to work with it.  Usually the image and the finished product look nothing alike, but she finds that if she stays in the flow, she can make her muse happy.  If her muse seems to have run off to Paris, she says her secret fall back method is to watch marathon Ugly Betty reruns.  Jeanie says, “Her bubbly personality, colorful ill-matched clothing and caterpillar eyebrows sing to me, and some of my more whimsical pieces have been created thanks to her! I think of Betty Suarez as my substitute muse.”    Once she has a process going, she likes to experiment with different mediums: things like clay, paint, found objects, wire, and glass, anything that can be molded.

With those mediums, Jeanie creates number of amazing items including vibrant jewelry, whimsical mixed media art, and enchanting Nature Spirit Beings.  Nature Spirit Beings are a special creation of Jeanie’s.  She says they are, “tiny shamans, medicine women, and mystical deities inspired by tree sprites, fairies, ancient Goddesses and fairytales.”  She has enjoyed making odd and delightful creatures, stuffed animals, and sculptures since childhood and when the National Museum of the American Indian had an exhibit last year, Much More than a Doll, she was amazed by the detail, color and symbolism.  Around the same time, she experienced a health crisis that eventually required surgery and she made a Nature Spirit Being for herself as a way to deal with what was happening to her.  Each doll has an intention.  Her first doll was bravery and since then she has sewn a small note with a message or prayer inside, very similar to the Latin American Worry Doll.  As she takes daily walks, she comes home with a pile of sticks and is always for searching for items to upcycle for her creations.  She is currently working on creating online classes, videos, and live workshops that will teach others how to make Nature Spirit Beings and will include aspects of healing along with instructions on how to make the dolls.

Jeanie is in love with Darn Good Yarn‘s sari ribbon!  She is worried that she may need a twelve-step program soon to deal with her addiction.  She found Darn Good Yarn when looking for earthy alternatives for jewelry to hang her paper clay pendants.  She had ordered some silk ribbon from a different source and was unhappy with the quality, so she went searching again and found Darn Good Yarn.  When she called to inquire about DGY’s silk ribbons and a real person answered the phone and guided her through our products, she was hooked!  She also loves buying from Darn Good Yarn because of their dedication to Fair Trade.  Her favorite product is the At the Bahamas Sari Silk Ribbon with its vibrant purple, magenta, and blue hues.  She has been known to use sari silk ribbon for all sorts of things from wrapping packages, to crocheting scarves, to decorating a set of crutches and the big black boot that came along with it when she fractured her ankle.

And we can’t forget to mention Jeanie’s crocheting pup, Quan Yin Kali Wu.  She’s a rescue dog from the Tennessee floods in 2010.  She also goes by just Wu or Quan Yin and Jeanie had this to say about the meaning of her name: “Quan Yin is best known as the Chinese Deity of Compassion.  Wu is the last name of the martial arts teacher that informally adopted my husband into his family. And she picked up the middle name Kali, the Hindu Goddess of destruction, after she devoured (literally) an expensive Frida Kahlo book I had checked out from the library.”  Despite her appetite for books (she’s destroyed others as well), she is just about the perfect dog and the Pawsitive Relations Director of Planet Calamari, as well as Four Paws Acupuncture, Jeanie’s acupuncture veterinary clinic that she ran when she lived in Salem, MA.  Jeanie no longer treats patients, but she write books and articles, and teach a distance learning class on holistic medicine to acupuncturists and
veterinarians.  Oh, and we can forget to add that Jeanie’s two black cats who would feel left out if we didn’t mention them, Nubi Wan Kenobi and Luna Miso Poosie.

Thank you Jeanie for sharing your art and process with us!  We are ecstatic to have you as part of the Darn Good Yarn family and can’t wait to see what else you create.

Find Jeanie in all of these places:

Planet Calamari
Planet Calamari Gallery Shop
Facebook
Pinterest
YouTube
Twitter

Darn Good Yarn and Nicole Snow: Summer Catch-up!

July 29, 2014

Darn Good Yarn and Nicole have been up to some big things this summer…here’s a re-cap in case you missed anything!

*As a 2013 FedEx Small Business Grant Contest Winner, Nicole attended the US Chamber of Commerce’s America’s Small Business Summit.  Not only did she hear an inspiring speech by Colin Powell, but she was part of the teaching as well and  helped lead a breakout session on Small Business Insider Tips with the other winners from the FedEx Small Business Grant Contest, Danny Catullo of Catullo Prime Meats and Ari Hoffman of Gobie H2O.

*Nicole also attended the IRCE, the Internet Retailer Conference Exhibition, in Chicago and gave an insightful interview with Daniel Burstein of MarketingSherpa Media Center about starting a small e-commerce business.  She gives her best advice and tells how she grew Darn Good Yarn by 2900% on a totally self-funded budget.


 

*Another great interview with Nicole happened on The Shut Up Show with Berni Xiong.  Nicole chats with Berni and shares the story of Darn Good Yarn, how she finds courage in the face of fear, and how to build purpose and connection in your business.  If you haven’t watched yet, you are missing out!


 

*And just a teaser here…Nicole took a trip to Toronto to get the ball rolling on something huge!  I can’t wait to tell you what she is up to!

xo Jessica

 

Nicole’s Corner: Darn Good Summer

July 17, 2014

Hey Everyone!  It’s been one jam-packed summer so far!  If you haven’t heard yet, we moved our operations to Schenectady, NY.  I’m crazy excited about our new space!  It’s in the the Stockade Historic District, a neighborhood that’s been around for over 300 years.  It’s full of window boxes, quaint old buildings, so much character and I’m in love!  Squeakers and I make the mile and half bike ride to work which is helping me recover from a long winter and I’m happy to report that I can fit into my jeggings again!

Darn Good Yarn’s shipping operations are up and running here now (thanks to our fabulous new team member, Joie) and by the end of the summer, we will open our first brick and mortar store!  I’m so thankful to be a home grown in Maine business.  I still have family and a home there and will run my consulting business from there, but I chose NY for Darn Good Yarn because I’ve wanted to find more balance in my work and family life since Mike changed jobs.

 

And I went right back to Maine last weekend to be a Breakout Leader for the Sustain Maine Entrepreneurial Conference.  I got spiffed up with a new haircut and color and was on my way to the beautiful Chebeaugue Island.  Did you catch the picture of my view?  That’s what the amazing Ann Marie Almeida and I woke up to every morning in our shared house.  She is a Senior Director at BRAC, an organization dedicated to building opportunities for the world’s poor and the #1 NGO in the world, and if that wasn’t enough, she also works to inspire women to make changes in their local community through Leadership for Local Change.

The organizers filled the conference with so many inspiring individuals.  Eric Hopkins, is a super talented artist who got the wheels in my head churning with his speech and I hope to share more of ideas here.  The energy when entrepreneurs get together, share ideas, and make things happen truly motivates!  And that’s what we did in my Breakout session…motivate through strategizing about using out-of-the-box solutions for branding, content management, and building small e-commerce businesses on bootstrap budgets so you can make your business work for you.  I was lucky to have Deb Buxton from North East Forest Products, Jim Van Fleet from Mainely Tubs, Emily Nelson from Nelson Treehouse and Supply, and Christine Williams from Crockett’s Cove along for the ride.

Oh, and I can’t forget the delicious food from Jen at Shady Grove Farm, Kitchen and Events.  She does farm to table catering and it’s simply fabulous!   And, of course, at the end of the day, I sat down with a glass of wine to chat up some great business ideas with Chris Rector, the Regional Representative for Senator Angus King.   What a day!  So many great people with great ideas and I’m looking forward to sharing more details here.  I’m happy I could be there to support the growing businesses in Maine and make connections that will bring more purpose to our mission here at Darn Good Yarn.

Back in Schenectady, we’re working on projects to spruce up the outside and inside of our new space.  Our building had been empty for five years, so we have a long to-do list and we are transforming this place!  Joie, Mike, and I (ok, mostly Joie) have been cleaning up, planting, and pruning our grounds here.  There’s magic in the air around here, or at least it seemed like it,  after we found free flowers to plant in our beds and had a visit from our very own landscaping fairy!  One day, Mike pruned our gorgeous shade cedars (can’t wait to yarn bomb them!) and left the pile of branches in parking lot.  When we arrived at the shop the next day, the pile was gone.  Come to find out, the landscaping fairy was our neighbor, Terry, and I love that he’s making us feel right at home!  Indoors, we are hoping to fill the entire store with re-purposed furniture.  Joie and I took a trip to the local thrift store and we found some pieces with great potential.  Now onto sanding, painting, and putting that Darn Good Yarn touch on them.  How many chairs do you think we will need for the knitting space we are carving out?  Better too many than too few, right?  So many plans and so much happening!  We love being here in Schenectady and I can’t wait to get the store open and get feedback from the community so we can tailor our classes and offerings to their needs.  If you are in the Schenectady area, be on the lookout for the plans for our grand opening and be thinking about the perfect local yarn store because we want to hear your ideas!

I’ve always been a big dreamer and I’ve loved seeing my dreams come to life this summer because it means that we are doing more good, empowering more women in India and Nepal, and bringing your creative ideas to life!

Love, Nicole

 

 

Unleash your Inner Fiber Artist with Darn Good Yarn

April 9, 2014

I know sometimes it can be tricky to find great uses for some of the more funky and unique Darn Good Yarn products.  But don’t let yourself be intimidated!  It’s a great chance to unleash your inner Fiber Artist!  Let’s take a look at some of the fabulous pieces that our fiber artist friends have made with Darn Good Yarn.

Fiber Artist Tracy Radcliffe's shawl with Darn Good Yarn

Friend of Darn Good Yarn and fabulous fiber artist Tracy Radcliffe achieved gorgeous effects on this shawl using our Reclaimed Sari Ribbon mixed with other fibers.  Tracy’s fiber art career has expanded from her own label, Punk Rock Knits, to becoming a designer of exclusive shawls offered by the clothing company Free People!  She often uses Darn Good Yarn ribbon and other yarns in her work.  Mixing ribbons and other yarns together is a great way to show off a funky and unique yarn without it overwhelming the whole piece.

That doesn’t mean you always have to mix and match!  Fiber artists Kelly from the Vegan Yarn Store, George from 10 Hours or Less, and Lucy from Rosy Toes Designs all create fun and functional fiber art using only Darn Good Yarn!

Fiber Artist Kelly of The Vegan Yarn Store's hemp back scrubber

You can find Kelly’s pattern to make your own back scrubber here.

Fiber Artist Lucy Chapman's Recycled Sari Silk wristlet

You can purchase this great Recycled Sari Silk yarn purse and lots of other great fiber art at Lucy’s site here.

Fiber Artist George Shaheen designed this cowl with Silk Cloud

Want the pattern for this amazing cowl using Silk Cloud yarn?  You can buy it here.

While there are endless ways to be unique and creative with your inner fiber artist knitting and crocheting, make sure not to limit yourself!  Darn Good Yarn is so versatile that it works in many great crafts!

For example, have you ever tried your hand at Rug Hooking?  Jane, proprietress of the River House Rug Hooking studio and fiber artist extraordinaire, uses Reclaimed Sari Ribbon in her rug hooking projects!

Fiber Artist Jane Steele's rug hooking piece made with sari ribbon, Celtic Knot

You can also include that fiber artist mojo into jewelry!  Genea, who makes amazing lampwork glass beads, creates breath-taking mixed media jewelry using Reclaimed Sari Ribbon along with many other components.

Glass artist Genea mixing in some fiber art flair into her piece 'Sacred Om Lotus'

You can buy this necklace and many other amazing pieces from Genea Beads here.

Let’s not forget the traditional fiber art of weaving!  Our friend on Facebook and fiber artist Deb Eaton shared this great piece she made with Recycled Sari Silk yarn.

Fiber artist and weaver Debra Eaton's piece using Recycled Sari Silk

Finally, you can be a fiber artist and your own interior decorator!  Darn Good Yarn works for many fun projects in the home.  Check out Darn Good Yarner and mixed-media fiber artist Pan and her great wall hanging.

Unique wall hanging made of many Darn Good Yarns

In this wall hanging she used Darn Good Yarn’s Reclaimed Sari Ribbon, newspaper yarn, and burlap, along with wire and sea-glass beads.  What a great expression of her inner fiber artist!

You can also be a fiber artist using our great sari ribbon yarns and a glue gun!  Darn Good Yarner Lauren K. wrapped vessels with “Blender” Live Wire sari ribbon yarn (you could also use Soft Spun Reclaimed Sari Ribbon yarn) and created some really stand-out pieces.

Fiber artist Lauren K. wraps vessels with sari ribbon yarn

I hope these ideas have you bursting with creativity and ready to unleash your own inner fiber artist!  Check out our collection of items especially designed for the fiber artist in you here.  Thanks to everyone who shares their fantastic and inspiring work with us!

Happy Crafting,

Marissa :)

Nicole and Darn Good Yarn Attending the Fiber Marketplace

March 30, 2014

Want to meet Nicole and check out all of your favorite yarns and other products from Darn Good Yarn in person?  Will you be in York, Maine this coming Saturday April 5th?  Lucky you!  You’ll have a chance to attend The Fiber Marketplace where Nicole will be one of the many great vendors attending!

This fantastic fiber show will be from 10 -3 on Saturday, April 5th at the York Harbor Inn.  (Get directions here.)  Entry fee will be $5, and many great vendors will be there.  If you live anywhere nearby, make sure to check it out!  Local yarn store “The Yarn Sellar” is hosting the event.  Read all about her here.

We hope to see you there!

Marissa :)

Darn Good Press

March 27, 2014

Darn Good Yarn has had some great mentions in the press recently!  Bangor Metro, a magazine that covers the area where Nicole is currently living, published a lovely Darn Good Yarn article.  Check out the Metro’s website here.

The article covers Nicole’s success and great business growth over the few years that she has been running Darn Good Yarn.  Thanks to the folks over at the Metro!

Another article a few months ago in the Chattanooga Times Free Press features Darn Good Yarn as well!  Olga Klein, a great friend of Darn Good Yarn and fabulous yarn-bomber was featured in the Free Press as she has many of her works in a gallery in Chattanooga.

Olga helped Nicole immensely on site at the FedEx commercial shoot in LA (read all about that here!) and talked all about how they have helped each other out in the article.  It reads:

“She purchases the majority of her yarn from the DarnGoodYarn website, she says. “The owner of the business, Nicole Snow, has helped me in all my yarn-bomb endeavors, and always came through when I had to place a frantic call for more and/or different colors of yarn, texture, etc.,” she says.”

You can read the entire article here.  Many thanks to Olga and the Chattanooga Times Free Press for mentioning us!

Happy Crafting,

Marissa :)

Vintage Crafting Vibes at Vintage Gypsy

March 23, 2014

So you are dreaming up your next crafting project, and you think, “I have the perfect idea!  I just need a vintage string of pearls, some sari ribbon yarn, and 5 alphabet refrigerator magnets!”  Want to visit a unique and funky shop that has all that and lots more?  Head over to Atchison, Kansas and check out Vintage Gypsy.

Christina Jackson opened Vintage Gypsy in November of 2012 after years of dreaming about her own little arty shop.  Described as “A Fabulous mix of Art, Vintage & Whimsy,” Vintage Gypsy carries a little bit of everything.  Supplies for your own quirky and unique mixed media project including great finds like vintage lace, ribbons, buttons, fabrics, ephemera, and even game pieces?  They’ve got that.  Gorgeous handmade pieces by local artists featuring things like found-object jewelry, handmade journals, Mixed Media art and home decor?  They’ve got that.  Their newest addition?  A great selection of Darn Good Yarn!

We are so excited to be included among the found-object funky and the wild whimsy. :)

Christina herself, like so many of us, is a bit of a craft-aholic.  When asked about her favorite craft, she said, “I dabble in just about everything!  Love mixed-media, painting, upcycling whatever I can get my hands on…”  She has stocked her store with tons of great items to up-cycle, re-use, and re-invent.  Need tiny plastic soldiers, an Olive Oyl hand-puppet, or hat pins?

It’s all available at the Vintage Gypsy Etsy shop here.

Despite the shop name, Christina, unfortunately, does not have any mystical Gypsy powers.  Her customers sometimes think otherwise, though.  She told me that one time a customer asked: “If I could please put a “Gypsy spell” on a toddler so that she may keep her shoes on while she’s in the car seat!”  Even though she was unable to solve this most pressing concern, Christina and her eclectic and unique wares will certainly solve all of your mixed media art needs.  Learn more about her shop and all that she offers on the Vintage Gypsy website here.

It’s great to see Darn Good Yarn find so many interesting homes!  Make sure to support Vintage Gypsy and their crafty adventuring by liking them on Facebook.  Click here for their page.

Happy Crafting!

Marissa :)