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Clarkson University Entrepreneurship Center

January 5, 2011

Published in the Fall Semester 2010 Newsletter for the

Clarkson University Entrepreneurship Center

By Susanne Smith

If you’re a small business, check out the center’s site!

http://www.helpmysmallbusinesstoday.com/

Clarkson University Alumni Entrepreneurs: Nicole Snow, Darn Good Yarn

Nicole (Mikkelsen) Snow graduated from Clarkson University in 2004 with a degree in business and technology management. When she started college in 2000, she never would have guessed that she would be running a successful Internet yarn distribution business and helping the global economy four years later.

In college, Nicole was a member of the Air Force ROTC and planned to enter active duty as a pilot; a few business and political science courses shifted her thinking. After graduating, Nicole did enter active duty but took an opportunity to leave the military early. With her husband, Michael, a systems engineer at a Fortune 500 whose career keeps them moving all over the country, Nicole needed a career that could be as mobile. That is when she decided to build a company on her own values and principles and took the leap into small business ownership with the creation of Darn Good Yarn.

Nicole took some time with her mission and vision for her company. She knew she not only wanted to help the environment, but help people as well.
Her business decisions are based on these principles — all of her yarn is made from recycled and Earth friendly materials and much of it is created from the colorful remnants of the production of silk saris in Nepal and Northern India. These materials are handspun and dyed by women’s groups in Nepal. Darn Good Yarn provides these women with a marketplace for the products, as well as much needed wages for their families.
“You really want to do something you love when you are running your own business,” said Nicole. Taking time to think through your reasons for being in business will help drive your success and ease decision making and Nicole is finding this out first hand! To purchase some Darn Good Yarn or learn more about Nicole, visit www.darngoodyarn.com.

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Darn Good Yarn was also honored in the same halls where owner, Nicole Snow, attended the University’s classes. The center displayed Darn Good Yarn’s items for the campus to see. A true honor!