March 20, 2014
Here at Darn Good Yarn, we are all about supporting others out there starting and running their own small businesses. Whether it’s by offering artists awesome pricing through our Wholesale site, (check out more about that here) sharing your work on Facebook or telling folks all about your work on this blog, we want to get behind you and cheer you on. Toward that end, we are starting a new blog series, “Darn Good Business Advice” with pearls of wisdom from Nicole, Darn Good Founder and Entrepreneur Extraordinaire, along with other successful business types we collaborate with!
Hopefully, we’ll be just what you need.
To start off, I wanted to feature some great tips from Nicole gleaned from a recent interview she did for an upcoming book on internet businesses.
She was asked, “If you had to share exactly 3-5 keys to building a successful online business, what would they be in order of priority?”
1. Define your customer segment.
Knowing who your customer is and starting a dialogue, even a personal relationship with them is the most important thing you can do. Knowing your customer helps you know where to best advertise to reach them, what products they will like and what pricing you can offer. Having a great relationship with your customers is at the root of everything.
2. Figuring out what channel you are going to use to reach your customer.
Do you have a brick and mortar store? Then maybe advertisements in local papers or radio is your best bet. Attending lots of Art & Craft fairs in the area? Maybe taking email addresses and starting a newsletter, or advertising on popular local blogs for the area would work for you. For almost any business, Social Media marketing is going to be a great way to reach out. Make sure whichever way you choose is the absolute best way to reach your particular customers.
3. Perfecting those marketing channels – in my case, making darngoodyarn.com the best website I can.
If you’ve got an ad in the paper, make sure it is eye-catching and informative. If you connect to your customer through social media, make sure you put up interesting and informative posts your readers will want to share. Take crisp, clear, well-lit pictures of your work. Make sure to respond quickly to questions and comments. Make sure websites are easy to navigate and customers have an easy way to contact you. As a whole, make sure your marketing channel reflects well on your business and communicates exactly what you need to get across.
4. Create a strategic marketing plan to target your customer segment.
Figuring out how much money you can spend on marketing can be tricky. Make sure your dollars are being spent as effectively as possible. A great way to help visualize what you have and what you need is a “Business Model Canvas”. Read all about those here. There are many great online resources to help you fill out your Canvas as well.
5. Continuing to revise all of those steps as you learn more – it’s all about the customer.
Don’t get stuck in a rut and only rely on your first evaluation! Keep learning more about your customer. You may discover a segment you didn’t think you would appeal to loves your work! As you update your definition of who your customer is, update each of the next steps as well. You will evolve along with your fans!
I hope that information helps! Feel free to comment with tips and strategies that have worked for you in your business. And it doesn’t end here! Stay tuned for more blog posts all about succeeding in your business.
Happy Crafting (and business building!),
March 13, 2014
Remember the FedEx Small Business Grant that Nicole went to Nashville earlier this year to promote? (If not, check out my blog here!) She was there because through the support of all of you Darn Good Yarners, we won the Grand Prize last year! Now this year’s contest is almost over, and the top hundred finalists have been chosen.
Want to check out the top 100? Click here.
In a fun article about one of the top 100 finalists – the entrepreneurs at Spin Chill (learn more about them here) – FedEx writer Daniela Mencos wrote some lovely things about Darn Good Yarn. She writes:
“Nicole Snow, founder of Darn Good Yarn, a company dedicated to producing recycled-silk yarn products, won the grant contest in 2013.
Snow said the money enabled her to expand. Before the grant, she was able to provide 250 colors of yarn, and now she has 1,700.
“It’s conscientious capitalism at its finest,” Snow said.
Darn Good Yarn, which is based in Maine, helps women in Nepal and India become financially independent by employing them as yarn spinners. The company created jobs for more than 300 families, she said.
Snow said she had people reach out to her during the contest process who said her company inspired them to start their own business. She said she attributes this to the exposure companies receive through their Facebook pages during the contest voting process.
“People want to see you succeed,” Snow said. “People root for small businesses.” ”
Read the entire article here.
And guess who else is a top 100 finalist? Our friends over at Fiber Arts Now! If you have been following us on Facebook, you may remember a contest give-away we did with them a while ago. It’s a great magazine with lots of fiber inspiration.
Check out all of the awesome inspiration and read about their goals if they win the FedEx grant here.
Thanks to FedEx for saying such nice things! And thanks, as always, to all of the Darn Good Yarners who support us! We couldn’t be where we are without you!
March 6, 2014
Here at Darn Good Yarn we get the opportunity to sell yarn to many great individuals, but we also get the opportunity to wholesale our wares to some truly great and unique yarn stores across the country. (Interested in setting up a wholesale account? Click here.)
One such great yarn store? Purl’s Yarn Emporium in Asheville, North Carolina.
Elizabeth and Rik and their young son moved to Asheville in 2008 without a definite plan in mind. Elizabeth’s mom owned a yarn store when she was growing up, so she grew up among crafty folks. She was always an avid sewer, but hadn’t had the time to learn to knit yet. Being in a new city without a job to immediately go to gave her the time she needed, and she and her son started learning together.
Meanwhile, Rik was a middle school teacher, but wasn’t finding that to be a great fit. He got bit by the knitting bug as well, and they both found themselves well on their way to that healthy level of knitting obsession that so many of us experience.
They both visited Purl’s and spoke often with the previous owner. When she wanted to sell in 2010, they decided to go ahead and buy it.
“We can even walk in to work!” Rik enthused.
When they took over Purl’s, Liz and Rik both wanted to stock really special yarns.
“We want to have yarn with a story,” Rik explained. Telling a customer the story of the people behind the yarns, where it came from, who’s hands produced it – it makes it so much more special. The story and energy gets imbued into the project the yarn is used for, and makes it much more exciting to work with as well.
“We are very critical about where our yarn comes from.” They told me. “The term ‘fair-trade’ is not yet well-defined for the textile industry. We would rather carry ‘family-trade’ or ‘direct-trade’ – we want a personal relationship or a ‘chain of trust’ that connects us with the yarn.”
As a member of the board of 10,000 Villages, Elizabeth learned to think globally – asking important questions about where products come from and who produces them. She and Rik are both big proponents of “conscious consumerism”.
As they already held all of these beliefs, carrying Darn Good Yarn products was a natural choice.
“The previous owner had carried some recycled silk – and we really liked the transparency of how Darn Good Yarn obtains its materials.”
Darn Good Yarn is in some excellent company among the yarns at Purl’s.
They feature several companies that support micro-enterprises worldwide, just like Darn Good Yarn does. The other yarns they feature are all American-made, and they are looking to expand their local yarn selection as well. They eagerly described their continuing talks with local farms about obtaining fleeces for a wool/alpaca/mohair blend they want to produce at their own mill. They do their own dyeing in-house as well. Among the locals, however, they are most famous for their fabulous store-window displays.
“The sock-monkeys became iconic.” Liz tells me. Liz was part of a fun group that sent sock-monkeys across the country to each other, each person adding a fun detail – a little sweater, a knitted hat – to the sock-monkey before they send it along. She put some of the monkeys in a window display as “Dr. Knit and Professor Purl” and they took off immediately. Since then, they have had all kinds of sock-monkey fun.
Their most current display? Dowton – sorry, “Yarnton” Abbey sock-monkeys!
Overall, they say their “nerdy” windows are the most popular. Personally, the Doctor Who display they did was my favorite!
When I asked the silly question in my interview, “Knitters and crocheters – enthusiastic hobbyists or insane yarn hoarders?” They gave it due consideration. Liz theorized that there are whole ranges of insanity, and that folks’ hidden yarn passions (or insanities) tend to emerge through conversations while yarn-shopping. If anything, she said that she wanted to get people more engaged.
Purl’s certainly has many ways to do just that. Along with several different “Sit & Knit” type meetings throughout the week to which all are invited, they also have “Purl Scouts”. As a “Purl Scout” you pay a basic joining fee, and then you get access to all of their beginner classes for free, and all of the advanced classes at half price! The most fun of all, you get to collect badges for every new technique you learn! I love this idea! I would oh-so-proudly display a sash full of knitting or crocheting badges if I had one. I may have to start one soon myself.
Elizabeth and Rik are proud that Purl’s is a very welcoming and inclusive store. They have rainbow flags alongside Doctor Who stickers, they sat with around 150 knitters at a local baseball game, and they encourage everyone of every age and skill set to build up their crafting arsenal little by little.
If you are ever in the Asheville area, come stop by Purl’s. Marvel at the sock-monkeys. Stock up on some Darn Good Yarn and other yarns with great causes around the world. Want to check up on the fun without leaving home? See pictures of all the great sock-monkey window displays? Check out their Facebook page here, and make sure to “Like” them for all the great stuff they do!
Many thanks to Elizabeth and Rik for taking the time to sit and talk with me. I may have to come in and join the Thursday night Sit & Knit!
February 27, 2014
Nicole Snow, Darn Good Yarn creator, owner, late-night-picture-taker of new merchandise, over-achiever, arm-knitting fiend, and generally all-around fabulous entrepreneur, is kind of a rock star in Maine. No, seriously.
She lives in Piscataquis County in Maine, in a town called Sebec. According to the US 2010 census, 630 people live in Sebec. But with a trusty internet connection and FedEx delivery trucks, her reach has extended across the state and across the world.
As Darn Good Yarn expands and more people learn about our support of families across the world, responsibly sourced materials, and gorgeous products, more and more people are supporting us and our goals. And we love the support! One of the folks that supports us? The governor of Maine, Paul R. LePage.
Nicole was even invited to the “State of the State” address earlier this month. Governor LePage is all amount micro-enterprise business. He spoke all about it in the address:
“We are a state of entrepreneurial “doers.” There are 40,000 small businesses in Maine. Our state has roughly 130,000 micro-businesses. They employ 170,000 people. They drive our economy. If they could each add one more job, that would transform our economy.
Nicole Snow of Sebec is a very successful micro-entrepreneur. She created Darn Good Yarn, and she does all of her business online. Nicole is growing her company into a million-dollar business—thanks to the internet. Nicole, please stand.”
*Insert Wild Applause Here!*
How fabulous is that? Thanks, Governor LePage!
Not only that, but Nicole’s local paper has hopped on the Darn Good Yarn train as well. The Piscataquis Observer featured the Darn Good Yarn story on the front page! Check it out!
Thanks to the Piscataquis Observer for your support as well! We have so much love for everyone out there who helps spread the word about the great things Darn Good Yarn is doing, and all of the great stuff we provide!
We want to continue to expand, offer more great products, and be able to employ more great people around the world. Help us out if you can – talk to your local yarn shop about carrying Darn Good Yarn, share us on Facebook and Pinterest, and, if you have a website of your own, look into becoming a Darn Good Yarn Affiliate. Thanks so much to everyone who already supports us and loves our yarn and craft supplies. We love ya!
February 21, 2014
From chats on Facebook and many inspiring emails, I know lots of you Darn Good Yarners do lots of great crafting for charities of all kinds. There are so many great places to donate knitted and crocheted items! It’s great that so many people are inspired to give to great causes.
Here at Darn Good Yarn we are all about supporting people. Supporting the families in India, Nepal and Chile that make our yarn, and supporting everyone that love and support us in every way that we can! Now we have a whole new way in which we want to support everybody out there that is crafting for charity.
If you have a charity event that you are crafting for, or items that you are donating for a raffle – anything for a good cause – we’d love to give you a great deal on our fabulous Assorted Chiffon Ribbon.
You can get great discounts on packs of chiffon and make excellent projects that will bring in the money for charity. Don’t know what to make? We might have a few ideas…
Interested? Want to get crafting for charity right away? Just tell us all about it by emailing email@example.com, and we’ll let you in on all the great deals available!
February 19, 2014
Kristina Vetter, a design student in Germany, was glancing through Facebook one day and saw an ad for Darn Good Yarn. Little did she know this would be the beginning of a beautiful friendship. She says, “It was all by coincidence on some ad on Facebook. I wasn’t even looking for it. Isn’t that how all good love stories start?”
Kristina knew she wanted to put together a collection around the theme of “Catastrophism”. She was wrestling with the topic somewhat.
“I only had some silhouettes and a vague idea of the topic of the collection. It´s called ‘Catastrophism’ and I thought it had to be all dark and spooky. As I wanted to incorporate redesigned pieces from the very beginning, starting to work with the fabrics and old clothes and dye them, I realized that it´s not only the generic idea of a dark colour that could carry the message of a world after catastrophe.”
She had discovered Darn Good Yarn a few months earlier, and had become truly inspired by the unique art that imbues every skein. She found some new directions she could take in her own work.
“The idea blossomed that it was the story that those recycled and redesigned pieces carry that show the brutality, but also the comfort, of the topic. It’s all about making the best out of a new start with the little you have out of a lost world. And there is nostalgia and happiness in this. DGY carries exactly that. It has the same story. The fringes. The unperfect. The getting thinner here, thicker there. The many knots and ties and seams. The changing colours, starting here, stopping there. I love the organic ever changing texture and colour. It feels like it lives. Carrying the history of a past life as a sari or whatever else, assembled to something new. DGY very much inspired the topic and the designs.”
Some of the pieces were specifically inspired by certain yarns. Olga’s yarn, shown to gorgeous effect in this sweater, was one of them. (We no longer carry this rope-like yarn, sorry! But at least you can marvel at it’s loveliness here. )
“Darn Good Yarn inspired certain pieces, such as the sweater out of Olga’s Yarn. I saw that yarn. And I had that sweater in my head and I knew it couldn’t be out of anything else. Unfortunately, I can’t knit. My aunt did all the knitting for me. It was mainly the accessories that are made out of DGY. But I feel they complete the outfits and make the colours within the clothes in the outfits work together.”
Kristina has since been tentatively learning to knit herself. All the pieces in the collection were made by her very talented aunt, who has been knitting for 25 years and knit some commercially when she was younger. Like so many of us, Kristina is a bit of a craft-addict. Her most recent favorite craft is the Japanese art of fabric dyeing called Shibori. (You can learn all about it here.)
“I love about any craft I am fortunate enough to lay my eyes on. It’s amazing what people can do. But my favorite craft that I practice myself is Shibori. It is also incorporated in the collection. I love the changing of colours when you dye something yourself. It’s like it’s out of one’s control, but still you try to control it through the binding and folding, and every piece is unique.”
You can see the fun results she achieved with Shibori dyeing especially well in this piece, along with more lovely Darn Good Yarn accessories.
When asked if she had any tips for other designers or creators, she was very humble. “I don’t think I’m really someone to give tips about designing as I’m only in the beginning of a long process.” And aren’t we all? She did pass on some important things to remember though.
“What is important to me is that I don’t want the things I can’t do interfere with the things I want to do. …Whenever I have the feeling I HAVE to work with a certain material, or that I really would like to realize a certain product, I will find a way to incorporate it in my work… on the skill level I have. That includes so much trial and error. But that process is so much fun and you can discover so many new looks or ways to use something you weren’t even looking for. Just let nothing ever stop you. If you have that inner drive, try it, learn from what you try and enjoy it.”
Great tips for creating in general, especially with wild and quirky materials like Darn Good Yarn! I love the mix of starkness and drama, against the comfort and color of the DGY pieces in Kristina’s work. Truly lovely and inspiring! For more gorgeous photography, make sure to check out Christian Bacher’s photography here. What will Darn Good Yarn inspire you to create? We love when you share! Feel free to email me at firstname.lastname@example.org.
Happy crafting and creating!
February 9, 2014
If you have been following us on Facebook, or are an avid reader of this blog, (especially this post) you know all about how much we love FedEx here at Darn Good Yarn. Along with enabling Nicole to ship yarn from all over the world to a tiny town in Maine and then get it out to you as fast as possible, FedEx also made it possible to greatly expand our efforts with their Small Business Grant that Darn Good Yarn won last year. A few weeks ago, Nicole and another Small Business Grant winner, Danny Catullo, went out to Memphis, TN to visit the FedEx World Hub.
While there, they got to share their own experiences and successes with their businesses, as well as helping inspire the folks that are applying this year. FedEx’s Josh Rosa recently posted some great stories about their visit. He writes,
“Watching the two small business owners enjoy their rigorously scheduled “vacation” to Memphis, I think back on the last 48 hours. Since meeting for the first time, Danny and Nicole have spent hours telling and re-telling their story to attentive listeners at FedEx, each other and anyone else who would listen. Each story contains a few variations or things not mentioned before, but each rendition is delivered with the same enthusiasm as the first.”
It’s a fantastic article, and I would highly encourage you to take a look at the whole thing here.
More exciting FedEx news – we have discovered a better (and cheaper!) way to ship to Australia!
Regardless of where you live, we want you to be able to get your hands on great yarn! And did you know there’s even a special Darn Good Yarn Australia Facebook page? It’s true! Right here. Here’s the low-down: every 2-3 weeks, Nicole will be shipping Australian orders all together to Karleigh (our fabulous Darn Good Yarn Australia coordinator and crafter) in New South Wales.
From there, she’ll be able to ship out individual orders through the regular Australian post system. It won’t get there faster (when will someone invent instant teleportation?) but it will be only half as pricey to ship, get through customs way more easily, and be simpler to track! Yay! So if you live in Australia or just want to send yarn there, it’s now a whole lot easier. What will you do with all the money you save on shipping? I would wisely invest it in more yarn.
Thanks for all you do, FedEx! And as always, happy crafting!
January 20, 2014
Thanks to all the support of fabulous Darn Good Yarners, a unique and innovative business plan, and the dedicated passion of DGY owner Nicole Snow, Darn Good Yarn was the first Grand Prize winner of the FedEx Small Business Grant last year. We won $25,000 to help expand Darn Good Yarn, support more women in India, Nepal and now Chile, and bring the best products to you! Working with FedEx has helped Darn Good Yarn reach more people, save money along the way, and ship faster despite being located in a tiny, often snow-bound town in Maine.
See FedEx in action and see the lovely video created after Nicole won the grant last year here.
After the success of the first Small Business Grant, FedEx is offering another one this year! Hear more about what Nicole and one of the other winners, Danny Catullo, were able to accomplish with their winnings.
Darn Good Yarn is a very small business indeed (feel free to get to know all of the Darn Good Employees here!) and we try to support other small businesses. Not only do we support micro-enterprises and small businesses in India, Nepal and Chile, we also try to help out Darn Good Yarners and their businesses with our great wholesale opportunities. (Learn about those here.) FedEx wants to help small businesses too! They are again giving away $50,000 in grants to 10 small businesses. Check out their grand announcement here.
If you have a small business, or know one you’d like to support, make sure you tell them all about this great opportunity. Here’s the vital stats:
Register your business or vote for one you’d like to support at http://smallbusinessgrant.fedex.com/.
Need tips on the best way to win? Check out recommendations from last year’s winners, Nicole included, here.
Spread the word and make sure to support the business you love! And in the meantime, Happy Crafting.
January 12, 2014
Here at Darn Good Yarn, we love getting pictures and stories of projects Darn Good Yarners have created using our many products. These are a couple we wanted to share!
Some gorgeous projects that caught our eyes are by a husband and wife team of Larry and Julie. While they both have day-jobs, they both are dedicated and talented crafters on the side. Larry makes lovely wood-turned vessels – you can check them out on his blog here. I took a wood-turning class myself once, and absolutely loved it. I did discover that: a) wood shavings get EVERYWHERE when you are working, b) I would have gouged a line through my own nose if it wasn’t for the very important precaution of face-shields, and c) people who can make a balanced, evenly-walled wood-turned vessel are amazing craftsmen and artists.
Julie is a very talented quilter with a great eye for color and pattern. I’m still sleeping under an amazing quilt my mom made for me when I left to go to college, so I have a soft spot for a great quilt. She has a fantastic blog where you can avidly follow her latest creations here. (As a quick aside, did you know Darn Good Yarn has great sari fabric you could use for your own quilting? We do! Check it out here.)
This crafty team joined their wood-turning skills and fiber skills to create some unique and interesting work!
December 13, 2013
Darn Good Yarn has hit Hollywood. That’s right, the crafters you know and love now have famous fingers. Their knitting needles and crochet hooks shall be bronzed for prosperity. Ok, not that last one, because then they would be difficult to use. But some fun and silly cozies made by Darn Good Yarners have been featured in a nation-wide commercial! Check it out:
As you may know, Darn Good Yarn won a FedEx Small Business Grant at the beginning of this year. Watch a super cute video about it here, and read even more about it here. When they wanted to make this fun commercial all about cozies, the FedEx folks came right to Darn Good Yarn. Nicole rounded up her troops, had us all crafting madly, and made it out to LA all in about 1 week! But who made what, you ask? Let’s see:
Joie, one of the owners of Foxcroft Agway, a store near where Nicole lives in Maine, made 2 of the granny squares on the refrigerator cozy, and also helped out on the Christmas tree cozy.
I (Marissa, your faithful DGY blogger) made the other 6 granny squares on the fridge, and also made the toaster cozy. Nicole (our crafty leader) made the dog cozy, worked on the Christmas tree cozy, and helped put everything together on the set.
(The separate little tail cozy on the dog may be my favorite!)
Olga -- yarn-bomber extraordinaire and faithful Darn Good Yarn fan, check out her fabulous work here -- helped on the Christmas tree as well (that was the largest project!) and also made a cozy for a bush right outside the window. It’s hiding right here:
Sue, Nicole’s wonderfully crafty Mother-in-Law, made the commercial’s crowning glory that is the kid cozy.
Also helping out finish the giant Christmas tree cozy were Wendy and Cathy -- local friends of Nicole’s who helped her out -- as well as Jackie, a fellow dedicated Darn Good Yarner, and Beth, a friend of Nicole’s from California. I’m sure we have all tried not to let this overwhelming fame go to our heads.
If you have a silly cozy or other fun project, especially made using Darn Good Yarn, I’d love to see it! Email me at email@example.com.
Happy warm and cozy holidays and happy crafting!